Jason offers highly effective, practical tools from the movies to liberate your thinking and reveal undiscovered creativity in yourself and your team.
These sessions range from 2 hours to a full day and can focus on techniques to embed a culture of creativity or ideate on a specific business brief where you need new thinking. Topics include:
Identifying and resolving barriers to a creative culture, like the time to think or a fear of potential negativity from bosses or colleagues.
Thinking like a voraciously hungry rule-breaking startup: Establishing the conventions, perceived guardrails and limitations to our organisations and which need to be kept for good reasons and which, with bravery, could be eliminated to transform the organisation . For example what would happen if we doubled our appetite to risk, tripled our budget or went after a fundamentally new type of customer?
How to clarify and hone a creative brief to transform it into a true ideas launchpad. Directing your thinking at the area of real business need, with realistic objectives, firmly grounded in strategy and data insight.
Using Gen AI in ideation: how to effectively use a variety of gen AI tools in ideation from large language models and still/moving image generators through to music, localisation, extension & adaption tools as well as using AI data analysis.